we created the now as a stylish celebration, recognition, and reminder

as a celebration of you and of your choices

you've chosen to live in this moment with awareness and appreciation.

you've chosen to live in happiness and so every day brings abundant reasons to celebrate.

as a recognition of your daily efforts

nobody ever said that living in the now was easy; it takes effort.

this is your badge of honor, wear it for all to see that each and every day, you deserve your smile.

and most importantly, as a reminder

each time that you glance down and see this message, you're reminded that

in this moment - the now - you are powerful.

and that through your choices, you define your life.

In the now, everything is simple;

there is no success or failure, only infinite possibility. 

live in this moment. and let go of whatever holds you back.

our mission, your mantra

the now seeks to encourage and empower you to:

    •  cultivate an attitude of awareness, acceptance, & appreciation for the moment  •
    •  focus not on what was, nor what may be, rather what is  •
    •  live life with intention: actively and passionately  •
    •  realize that only inner beauty isn't skin deep  •
    •  let go of whatever holds you back  •
    •  bask in the awesomeness of life  •
    •  live in this moment - the now  •

    it really is that simple.


    our production

    Design and inspiration know no geographical constraints; they're restricted only by our own limiting beliefs. They occur spontaneously and divinely, wherever we may find ourselves. Lately, that's in sunny Miami.

    We believe that only the combination of quality materials and quality workmanship can result in a quality product. Whether the production occurs in our Miami workshop or in other workshops spread across the country, it's all proudly handcrafted in the USA.